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celebrity endorsement

1Hong Kong Chinese consumers 1authenticty 1celebrity advertising 1celebrity credibility scale 1celebrity investment 1celebrity-brand 1endorser effectiveness 1film persona 1male vs. female celebrity 1purchase intention 1source credibility 1thesis by publication

1Kan, Ying Che Ruth 1Kennedy, Amanda Lee

Date

12013 12021

Facets

1Hong Kong Chinese consumers 1authenticty 1celebrity advertising 1celebrity credibility scale 1celebrity investment 1celebrity-brand 1endorser effectiveness 1film persona 1male vs. female celebrity 1purchase intention 1source credibility 1thesis by publication

1Kan, Ying Che Ruth 1Kennedy, Amanda Lee

Date

12013 12021

Title
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Date

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Beyond celebrity endorsement: new opportunities for celebrity advertising and branding

- Kennedy, Amanda Lee

Creator: Kennedy, Amanda Lee
Resource Type: thesis
Date: 2021

Beyond celebrity endorsement: new opportunities for celebrity advertising and branding

Creator: Kennedy, Amanda Lee
Resource Type: thesis
Date: 2021

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Celebrity advertising and source credibility in Hong Kong

- Kan, Ying Che Ruth

Creator: Kan, Ying Che Ruth
Resource Type: thesis
Date: 2013

Celebrity advertising and source credibility in Hong Kong

Creator: Kan, Ying Che Ruth
Resource Type: thesis
Date: 2013

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